Editing the Commercial

      Today, we attempted to edit our commercial. When we came to class the computers quickly filled up. It was kind of a race to the last computers. When we got to our computer we were not able to sign in. So me and my group each got to another computer. We each turned them on at the same time. The main problem was the editing software. When my computer turned on, there was no editing software on it, 0 for 1. Then my partner Mario’s turned on, and there was no editing software either. 0 for 2. 

       Finally, my other partner’s computer turned on, and his actually had the software! 1 for 3. So we got the USB - that had our videos on it- and plugged it in. Unlike the phone dumping, this one actually downloaded fully. Yet, we still couldn’t go through. For some reason we couldn’t open the video, it must have been save as the wrong file. Whenever we attempted to open it it said that the file was wrong. So, we just tried to open the editing software, Pinnacle Studio. When we opened the software it asked for an admin username and password. We tried a lot of different possibilities, but no dice.

      So, as a last resort, we tried a last computer. When we opened it, it said it couldn’t find our domain. So we restarted the computer. When we tried again we could actually sign in to my account. We got in and... get here was no software. As a result, we just gave up, we tried so many computers that we had no hope left, so we started on our blog. Overall, I believe that today was extremely counterproductive, except for the fact that we started our blogs. We had no computers to work on, and the few that were left they had no software. At least we learned from our experiences of today.  Now we know which computers have no software or don’t work all together.

The filming process

   Today we started filming our commercials. We did a commercial based on the company Nike. My partner Mario brought all his gear so that we could film a soccer commercial. Earlier that day it was raining, which would have posed a large obstacle for us.  Luckily, it was a short storm and it left the field at a perfect state for the commercial. The rain also led to a great idea by my partner Camilo, he spotted a large puddle that made the perfect reflection, so we took a very cool shot using the puddle. When we went out to the track/ field I served as an idea man and equipment carrier. Sadly, we did not use the camera provided, we used Camilo’s iPhone 11. We took a tracking shot in the beginning of the commercial, as Mario- our subject- ‘ walked to practice’. We also used a low angle when we had our subject take the perfect free kick into the top bin.
   After that low angle shot we had an idea hat would make it a little more of a Nike commercial. Usually in a Nike soccer commercial you would have a player practicing with the ball or a POV in a game. Somewhere in the commercial they would sometimes have somebody break the fourth-wall. They would do this by maybe hitting the camera or the subject would say something to you, the viewer. To match this, after Mario hit the perfect free kick, we had him turn around and hit the camera and say “no recording bro.” After this we would cut to the shit in which Mario controlled the ball under his foot right in front of the puddle. This is where, like any other Nike commercial, we would say, “ Just Do It.” After we finished filming our shots, we went back to the classroom to dump our film onto the computer. Since we did it on a phone we had some trouble. Which would make a large problem.
     First, we had to try to find a cable, which for some reason, almost nobody had one. Next we would have to access the phone through the computer, which was a relatively easy task. However, when we tried to download the videos onto the computer, we had a lot of trouble. It would begin to download it  perfectly. Yet, a short way into the downloading process it would stop downloading and say that it couldn’t reach the phone. We tried multiple computers and multiple different cables, but the same thing happened. We even went as far as to stay about 10 minutes after class to try to download it to the computer, but we were still hit with that message. So, Camilo took it home and downloaded it into an SD card. Overall, I would say it was an okay experience, as we were effectively and efficiently filming, finishing relatively early. It began to get worse when it came to the computer downloading time, as we hit a major roadblock. I believe it was a good opportunity to gain experience on film production.

Storyboard

      For our commercial’s storyboard we will use shots such as, a wide shot, where our subject will is looking at the goal before practice. We will also use a close-up on the Nike cleats and the soccer ball. Along with the close- up we will include an extreme close where we will have a shot on the subjects eyes, nose, and mouth. There will be an over-the-shoulder shot when the subject is walking from their car to the field. I that same scene there will also be a tracking shot, as we are filming the subject walk to a different location.
      Along with shots we will also be using different camera movements. One of these movements will be a tilt, when we film the ball going to the goal. We will also use a pan when our subject is placing the ball on the ground to take his free-kick. Another camera movement will be a zoom, this will be used when we zoom into the ball and then we zoom into the cleats.
      Editing will play a large part in our commercial. Our main edit/ transition will be a jump cut. Some examples will be when our subject is walking to the field, then we would jump cut to when he is putting in his cleats, already on the field. A very important part in outlet film will be a graphic match, this will be used when we do a close up on the ball, it will cut from day to night, and practice to game. Our last shot will be an insert, it will be at the very end when the subject scores. This will cut into a Nike symbol.

Planning Blog for Nike Commercial

On October 7, 2019,  our commercial project was assigned. In this commercial Mario, Camilo, and I have decided to work together. In our group discussion we have chosen to go with the idea to be a Nike based commercial, and will focus on the soccer aspect of the company. Our idea is to have an individual come out of the car with their “Nike” bag. Then as the individual walks towards the field the camera view switches to a over the shoulder shot. After this shot has been captured we will then transition to the player putting on his “Nike” cleats and we capture a close up of the cleats being tied up. Next the individual is shooting the ball and constant clips of him shooting on the keeper is captured. Lastly a slow motion video is captured as the individual rockets a shot into the top corner. Thus ending the scene with the nike logo and the phrase “it starts from the beginning” quote.

Today, October 10th, we will be working on the planning of our commercial. This will contain the parameters of our, props, costumes, locations, and our back-up plan. Then, about four days later, on October 14, we will be storyboarding our commercial. This will really set in stone our plan for the final product. Finally, the day will come, eight days later we will be filming at the field; however, we will be on a tight schedule as we have about 90 minutes to film put whole project. We will  in have to have all our props ready.

In this project we will need a car, nike cleats, a nike bag, a nike soccer ball, goalkeeper gloves, and the use of the Fort Lauderdale High School soccer field and the parking lot. With all this equipment and being allowed to use the field it will greatly help to make this commercial a great success. Furthermore, the individuals in the film will be wearing Nike apparel, as it is vital to show the Nike symbol at all time.

If by any chance there is no possibility of using the field or parking lot. We have come up with the idea that the High school’s men locker room will be the best choice to go with as we can still make a great commercial as we take the aspect of preparing before the game even starts.

codes and connotations

In our project we will be taking the approach of a Nike commercial. Due to the fact that Nike commercials are focused on the aspect of sports it is completely essential that the ad contains anything athletic. This could be sports equipment, sports clothing, or athletes. If the video does not consist of any of these, then it will have a drastic impact on the message of  the advertisement because when people see Nike they see a powerful and striking image.

Furthermore, in a Nike commercial it always makes sure to portray the Nike “swoosh” symbol. The reason for this is that the symbol has become renowned world-wide. If the Nike symbol were to not be shown it would possibly make the commercial seem much weaker due to the reason that it doesn’t carry so much weight as it would if it actually did have the symbol present in the advertisement.

All around the world Nike is known as the best brand for soccer products, such as cleats,balls, gloves, shin guards and etc. In our commercial we are trying to show how dominant Nike is on the soccer market. We will show how it’s slogan, “Just Do It” apply to their products. This is implemented in every single one of their commercials, coding it into your brain.

Introduction

      I am Xavier, I was born in New Year’s Eve in Fairfax, Virginia.  However, I didn’t stay there for very long, at about 8 months old I moved to where most of my family is from, Miami. My dad’s side all come from Cuba, they moved after Fidel Castro took most of their money and belongings, originally going to New York and then coming down Miami. My mother’s side of the family came straight from San Tiago, Chile, they were the only section of their family to come here, dropping all their connections and blood to come to America.
     For grades k through 2nd I went to a small neighborhood school in Pembroke Pines, but after 2nd grade I was accepted to a special program in Parkway Middle School for 3 through 8th grade. During that time I excelled in math, doing Algebra 1 in 5th grade and now I’m doing Ap calc sophomore year. Through my time at Parkway I did a lot of different sports such as lacrosse, soccer, volleyball and more.
     Now I go to Fort Lauderdale High School, I am in my second year. I am a second year varsity wrestler, at a tournament for the whole county, out of 32 schools I got 10th place at 120 pounds. I am also a part of the math team and I do lights, mics, and music for theatre at school. I currently have a 4.5 gpa.